You know the people you see on TV sometimes who live way out in the country and get really excited to get high speed internet? Well Caroll Wilkins describes herself as one of those people. Except that for Caroll, getting high speed internet outside the city limits of Walnut Grove, Missouri, wasn’t just a convenience for emailing and surfing the web – it is what made her custom vinyl decal business, Vinyl Express, possible and successful. Caroll specializes in Do It Yourself items so that if you want to create custom lettering or a design for a shop window, wall, car, or if you want to create your own Family Birthday Board, then she can create the vinyl lettering or design and you mount it yourself wherever you please. If you can think of it, she can make it into a vinyl decal for you. She does stencils and iron-on transfers too – “I do it all – inspirational, humor, nursery, living room, business….in all the colors of the rainbow.”
Every Customer is Unique
What excites Caroll most about her business is being able to help people make something that is just what they are looking for, “Maybe an inspirational quote, or a monogram in just the right size and color. Often I am able to help a small business with store signage, or a local athletic team with decals for a fund raiser.” About her customers Caroll says “They aren’t just an order” but rather each one is unique and she gets to know them over email to make something they will love. Some customers become repeat customers and friends, contacting her for each new idea they have. She has one repeat customer in Arkansas who recycles old windows making them into frames and often orders decals of quotes from scripture for the windows. “I also have recently done some decals for wives of firefighters and police officers. I love those. They always make me feel grateful for the service that is given.”
A Family That Works Together…
“Fortunately, my shop and my family work together. This past Christmas season, I had my husband, kids, and parents all working to help me get orders processed. Yet, I was able to shut my shop a week before Christmas so I could just spend time with my family.” Caroll believes in all types of quality time with family, “I think it always brings a family closer together when they spend time together, whether that time is work or play.” And Caroll has a lot of helping hands around with 8 kids of her own and 10 grandkids plus 2 more on the way! Indeed they need a Family Birthday Board in their house to keep up with all those birthdays and anniversaries – luckily they know someone who knows a thing or two about making one!
Caroll’s shop VinylExpress is a proud participant in our new Birthday Board promotion which provides a 15% discount off of Birthday Boards or Birthday Board Decals from participating Etsy shops for all new EverMinder users.